The appeal to Ethos is the appeal to the character of the audience. To appeal to ethos means the person giving the argument presents themself to the audience as a person who is credible and honest. In other words, the speaker or writer of the argument can be trusted to tell the truth and be ethical. An easy way to remember Ethos is to think of “Ethics.”
President Abe Lincoln is known as “honest Abe” when he was living. This nickname came about because they knew that he would tell the truth and do the moral thing. He is an example of a person with good character who follows a code of ethics like when he worked to free the slaves.
While examining an argument, we use the rhetorical triangle to identify the speaker. In this example, the speaker is YOU!